One Stop Colour Shop is a one-stop shop for Pantone, Ral and British Standard Colours products. OSCS offer a comprehensive range of mugs, kitchenware, watches, colour swatches and any other product that can adorn their standardised spectrum of colours.
After launching their initial website, the general feedback was clear, the design, the user journey and product showcase needed improving and that’s where HeadRed offered their unrivaled expertise.
As there was already a website published, HeadRed reviewed it’s analytical data utilising software like inspectlet and crazy egg to determine the shortcomings and obstructions of the existing design. From this mined data, we were able to apply strategic design aesthetics, based on real-life data and by doing so, we were able to design an improved user journey, that showcased the range of products and boosted their website conversions.