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HeadRed
Unit 5, The Cobalt Centre
Siskin Parkway East
Coventry, CV3 4PE

Bearded Theory

Award winning Derbyshire festival sought cohesive social voice.
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What was
the brief

Bearded Theory’s Spring Gathering is a creative and performing arts festival that takes place in the beautiful grounds of Catton Hall in South Derbyshire. Now celebrating its 10th year of music and festivity, the multi-award winning event has grown from a small local gathering to a reputable festival in the Midlands that attracts 10,000 festival-goers.

HeadRed were asked to redesign the Bearded Theory website to improve the digital experience for new and loyal festival goers. They also wanted to raise awareness of their event in the Midlands and increase the festival's attendance.

We worked closely with the Bearded Theory team to design a website that reflected the fun and creative nature of the festival. The website is both engaging and mobile friendly, incorporating bold banners to promote some of the highlights of the annual event. To increase ticket sales, the HeadRed team supported the new site with an effective social media campaign.

What the client said
“We chose HeadRed to assist us with our website largely down to the enthusiasm and expertise of the team. They were brilliant on the creative side, helping us turn our ideas into a brand identity. They offered solutions to problems and helped us understand the minefield that is digital marketing. They worked with us until we had achieved what we needed and supported us throughout. Highly recommend!”
Rich Bryan – Bearded Theory Festival
The Results
+25,000
Facebook Page Likes
71%
Increase in social engagement
73%
Increase in Instagram followers
Bearded Theory content #1 Bearded Theory content #2 Bearded Theory content #3
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