Web Analytics

Web Analytics

Tracking your website data through web analytics is essential to understanding what you’re doing right, what you’re doing wrong and what you need to improve to grow your business further.

The beauty of online marketing is that everything can be tracked.

Recording how many people visit your website, how they found your site, what they did on your site and whether they became a customer or not is just the basics of web analytics.

There is so much data available to really get your teeth into and analyse all day long until the cows come home, but what good is data if you don’t know how to find it or what to do with it?


Web Analytics for data-based decisions

HeadRed’s marketing team are data geeks – we love numbers, we love percentages and we love pretty graphs.

What we really love though, is interpreting statistics to create and adapt your marketing strategy to ensure you can achieve your business goals, whether you want to drive more phone calls from your website or to gain higher value orders from your e-commerce website.

Measuring our success with Google Analytics

Google Analytics is the world famous analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyse your traffic data in ways never before possible.

HeadRed install Google Analytics on every website we work on to allow us to measure the performance of the site and boast about the results of our marketing campaigns. If you don’t have Google Analytics on your site yet and need assistance, give us a call and we can install it on your site for free*.