There’s no doubt about it, social media has become a huge part of the online industry. There are 36 million social media users in the UK, which is 65% of all internet users, and 57% of the total UK population. Particularly with the rise of smartphone and tablet use, social media is now consumed by users on a daily basis, with users in the UK spending 1.6 hours on average a day on social media.
So what does this mean for your business?
A massive opportunity to reach out and engage with your target audience and potential customers to build awareness of your products and services and develop a positive image of your business.
The key to success in social media marketing is having a clear strategy from the beginning and having the knowledge and expertise to handle the different situations that can arise in the powerful, influential medium of social. Anyone can create a social profile and start conversing but to grow a community of the right people, engage with them effectively and maintain followers is vital to achieving visible results.
At HeadRed, the first stage of the online marketing strategies we create is focused on building brand awareness with the target audience, and social media is often a large part of the marketing mix.
Through a process of understanding your ideal customers, researching their behaviour and the market, we build up a profile of the people we need to target and where we can reach out to them. From there a strategy is formed and implemented to start growing your own community of social users online.
As with any strategy, you can gain the maximum benefit from social media if it’s part of a fully integrated marketing campaign which encompasses the likes of organic search, content marketing and email marketing.
At HeadRed, we pride ourselves on delivering results through a multitude of online channels. If you would like to discuss the best social strategy for moving your business forward, why not give us a call, or pop into our office for a coffee?