HeadRed Results From Panda 4.1
It’s been over 3 weeks since Google released its Panda 4.1 update and so we thought we would share with you our findings from this update:
Quick Panda Facts:
- Panda was first released on the 23rd February 2011
- It was originally named ‘farmer’ as it seemed to affect low quality sites- a lot of content farms.
- It’s eventual name was taken from one of its engineers; Navneet Panda
- Panda is all about site quality and because of this there is a high focus on content
- Panda affects sitewide not just individual pages- unless you have a subdomain/blog.
- Panda was brought in to stop the low quality content sites reaching the top of the rankings.
- Panda is one algorithm that receives regular updates/ roll-outs some which affects more than other.
- Each Panda update is a chance for penalized sites to resurrect themselves in the rankings whilst other sites which slipped through the net last time can get hit.
Panda 4.1 Release- 25th SeptemberThe Panda 4.1 update was not deemed a major and so was rolled out by Google anonymously. It was clear however from the SEO community that many businesses saw clear effects from the update. Google announced the update would affect around 3-5% of search queries depending upon location.
Our Clients stories:Here at HeadRed we had two clients who saw relatively large changes due to the Panda 4.1 algorithm. The first was a recent addition to our portfolio who came to us with a lot of spammy backlinks & low quality/thin content on the website. The second client has been with us for a while and we have been steadily working to move them up the rankings. For both we saw positive changes in their ranking positions following Panda 4.1: Client 1) Strategy was to do a sitewide cleanup including removing spammy backlinks, introducing high quality headers, removing duplicate content and creating new, fresh content. Client 2) Used strategy to optimise landing pages with high quality local based content. Due to the Panda 4.1 update we saw improvements in both ranking positions, which was highly rewarding after a push to improve the quality of the content on the sites. Client 1 rose dramatically to page 1 for their key target phrase, and Client 2 progressed up the rankings to appear in both places listings and in page one results for a number of their key target areas. Both the changes were the result of the re-crawling of the sites to review any changes made since the past update.
How we armed against the algorithm:
- Content Review
- Content Creation
- Content Strategy