Google Penguin 2.0 Algorithm Update Confirmed by Matt Cutts
We’ve all been waiting for it to hit since Matt Cutts told us they were expecting to roll out the next update in the “next few weeks” a couple of weeks ago… and yesterday he confirmed on Twitter and in a blog post: PENGUIN 2.0 HAS BEEN ROLLED OUT!
The Penguin 2.0 algorithm update was rolled out on the 22nd of May and according to Matt Cutts, that roll out is now complete across all languages. To remind you of Penguin, the algorithm update is said to penalise the following:
- Low quality links – such as link networks or schemes
- Keyword stuffing – too many keywords unnaturally within a page
- Exact match anchor text – sites with a high percentage of exact match anchor text links