Poor e-commerce puts customers off physical stores too

Some 57% of online shoppers would be less likely to buy from a brand offline if they experienced problems online, according to research by Harris Interactive and Tealeaf Technology.

 

The study of more than 2,000 online consumers, conducted in August, found 89% believe online customer service should the same level or better than shopping in store.

 

It also revealed that 49% who experience problems with online transactions would abandon or switch the transaction to another site - up from 37% the previous year. Some 87% also believe there's no reason why an online transaction can't be completed on the first try.

 

These statistics illustrate how important the quality and reliability of your e-commerce solution are to consumers. A faulty, inefficient website could lose you vast amounts of revenue both online and in-store.

 

It just goes to show that if you're looking to embark on the journey into online retail it's imperative your first steps are taken with as much care and diligence as you'd give your bricks-and-mortar counterpart.