Whilst the ghostly spectre of the credit crunch has us all reaching for the Tesco value baked beans it seems to be having little or no effect on the level of online advertising spend. Statistics taken from the IPA’s Bellwether Report show that online ad spend continued to grow above average in the last quarter, accounting for 6% of overall marketing spend – the highest proportion it has ever recorded.

So, as we slip ever closer to a recession it seems that online businesses are far more resilient than their bricks-and-mortar counterparts. In times like these more and more companies are looking online to keep their business afloat. So don’t let the credit crunch eat into your margins; with a strong online presence your profits can still flourish.

For an example of the potential available from PPC advertising see the Belt:Me case study.