Vivo have recently partnered with BT to launch their business grade hosted telephony service & have already secured major contracts with a large debt management company, multiple site recruitment consultancy and an international high fashion retailer. Hosted telephony promises to revolution how organisations implement and manage their telephony, helping to reduce costs by eliminating capital expenditure and ongoing maintenance and support costs, and providing highly sophisticated yet easy to use features for companies of all sizes. 

Vivo approached HeadRed to support the launch of the service, recognising the importance of implementing a professionally managed SEO strategy to rapidly generate maximum exposure and high quality leads. 

Already Vivo are starting to realise the benefit of our highly acclaimed SEO service. They recently signed up to one of our ongoing SEO contracts, which provides them with month-by-month optimisation for a selection of service related key phrases.  

Six weeks into their contract they have already seen a marked improvement in their ranks, with only one of their chosen four phrases off the 1^st page of results. In time we fully expect these to improve further with the goal of realizing no.1 rankings across the board a real possibility.

At the time of writing (29/07/2010) we have achieved the following rankings for Vivo: 

• hosted telephony                       10^th
• hosted ip telephony                   7^th
• hosted phone system                 14^th
• hosted phone systems               5^th

These four phrases equate to a combined 7,500 searches per calendar month, which represents a significant market for Vivo to tap into. By improving these ranks even further we expect Vivo to capture a large proportion of these searches, consequently driving increased traffic to their site and providing them with a greater number of targeted sales enquiries as a result. 

“So far we have been delighted with the results HeadRed have delivered,in what is a highly competitive market, and we fully expect to make the top rankings in the near future. SEO is one of the most effective ways to reach our target audience and as such will be a key component of our marketing efforts” 

Andy Andreou, CEO

To find out more about Vivo and what they do, please visit their website at www.vivotelecommunications.co.uk

The Power of Internal Linking

When done properly, internal linking can give a massive boost to your site’s search engine ranking and can also greatly improve your site’s usability at the same time.

How can contextual internal links help my site?

• Search Engines Love Contextual Links
  Your website’s content is filled with opportunities to pass  link equity to other pages of your site and to help search engines find and better understand your content
• Spread your Link Strength
  By including contextual internal links on your site you can pass the strength from your higher ranking pages onto your weaker ones
• Usability Benefits
  By including contextual internal links you provide users with additional, alternative routes to your website’s information. 

HeadRed’s New SEO Linking Module

We have created a new SEO Linking Module that will automatically generate SEO friendly internal links for all of your website’s existing pages.

By choosing our new module you will receive the following benefits:

• Improved search engine ranks
• Improved contextual relevance for every page of your site
• Weaker pages will be strengthened
• Improved “crawlability” (i.e. easier for search engines to find and index all of your site’s pages)
• Fully automated – our SEO module will automatically optimise all of your existing pages
• Improved site usability.

Our new SEO module really is a fantastic tool and one that will give your site a massive leg-up in the online marketplace.

Start realising the full potential of your website – ask for our new SEO module today!

Raebrooke are a specialist recruiter for the FMCG and Food Manufacturing sector. With over 15 years’ experience Raebrooke provides recruitment across all disciplines from Graduate to board level appointments.

HeadRed’s work for Raebrooke included the provision of a new corporate image, the design and development of a new vacancy-searchable website, plus ongoing SEO as well as a complementary stationery suite to ensure offline brand consistency.

For a taste of what we delivered take a look at their new website.

The Northamptonshire Complementary Education Learning Platform is a new project devised by the Education Sector of Northamptonshire County Council. Its aim is to provide better communication between young people, teaching staff, parents and the wider community using the Internet.

The learning platform, which comprises a new website and intranet, will enable staff and young people to collaborate in shared areas, communicate their ideas and store their own materials in personal “e-portfolios”.

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Ward & Rider are a highly regarded law firm in Coventry. For over 50 years they’ve supplied their customers with quality legal services across a wide range of disciplines.

We’ve recently been contracted with revamping Ward & Rider’s corporate branding, providing them with a new website as well as a whole range of printed materials. They have also signed up to one of our tailored SEO contracts to ensure their new site remains successful long into the future.

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Both of these new projects illustrate perfectly how working in the online industry can bring you together with a diverse range of different organisations. We don’t work to any industry or market boundaries.

Our solutions are available, usable and effective to all companies, whether public or private sector.

1. SEO vs. PPC
Clients often ask “which is better – SEO or PPC?” – A question that has created countless arguments and opinions. Fortunately, most industry experts have now realised that both have their pros and cons but a combination of both is best for long-term visibility.

Black Hat vs. White Hat
Surprising though it may be, despite a large portion of evidence against it some people still leap to the defence of unethical SEO. How these people can argue against hundreds of PhDs employed by the leading search engines is beyond me.

Fortunately though there has been a rise in the number of high-profile companies dropping out of search results for unethical optimisation tactics. The resultant impact of these cases means fewer and fewer clients are turning to Black Hat SEO for instant results and are keen to pursue healthier, long-term White Hat optimization.

3. SEO Has No Future vs. Oh Yes it Does
As redundant debates go this has to be the pick of the lot. Anybody who suggests SEO has no future in the modern, online marketplace is completely blinkered to the benefits it can offer. Strangely enough, the people who insist it has no future always seem to be the people who define SEO as the unfair manipulation of search engines.

This couldn’t be further from the truth. SEO is not manipulation; it is honing, toning and refining a website.

These people do not fully understand the industry and the huge amount of work that goes into decent white hat optimisation. Fortunately, this debate will die off as the world in general gains a greater understanding of exactly what search optimisation means. Black hat may have no future but decent SEO is a massively important aspect of online marketing.

(Source: E-Consultancy 30th Sep 2008)

The study also found 59% of web users have stopped visiting a website altogether because of intrusive or irrelevant advertising.

Ads with loud noises, pop-ups covering web content and ads that were tricky to close, minimise or click away from were the most annoying.

Back in August we reported on the rapidly growing decline of banner ads and pop-ups. It seems many brands are making the mistake of going into online advertising with the same mindset as offline. Online advertising needs to be more subtle and less invasive otherwise the company’s brand image could be severely tarnished.

If you need advice or assistance with your online presence then why not give us a call and arrange an initial consultation with James, our SEO Guru.

Even if they already know the name of the company they’re looking for, 83% will still use a search engine to find its website. Only 17% would try guessing the company web address and type it directly into a browser.

The overwhelming majority of respondents click on organic search results rather than sponsored links – 92% say they look at organic results first and 93% say these are the most relevant.

With so many people using search engines, allocating budget to search marketing is certainly an effective use of funds. Here at HeadRed we understand the value of organic optimisation and can help you capture a large amount of potential new business.

Read more about our SEO service.

Figures such as these can only illustrate further the growing potential that e-commerce can offer traditional retailers. By selling online your company can gain access to a huge pool of ever-expanding revenue.

Whilst this particular example focuses on low-level, entertainment-based purchases, it paints a very rosy picture of the amount of money people are now willing to spend online. With growing broadband proliferation and heightened financial security measures consumers are happier than ever to turn their capitalist interests to the web.

Plus, given the state of the UK weather you can hardly blame them for doing so.

With Christmas approaching there’s no better time to take advantage of the online marketplace – contact HeadRed today and we can help you take your first steps in the world of Internet retailing.

Many companies use a blog or news feed on their website to interact with their customers and keep them abreast of brand and future developments within their industry.
However, the concept of “micro-blogging” might not be as familiar to you as some of the more commonly accepted social marketing methods.

Pioneer company, Twitter, launched the concept back in 2006 and in the past two years has grown considerably; boasting over 2 million user accounts!

The idea of micro-blogging is focused on the provision of quick, easy, bite-sized information. A Twitter account gives users the facility to “tweet” remotely from any PC or mobile phone and encourages them to submit easy-to-digest micro-blog posts at increasingly regular intervals. Similar to a RSS feed interested parties can subscribe to a company or individual’s Twitter feed and receive real-time updates directly to their system.

The Telegraph, the Guardian and even NASA are all represented on Twitter. In an environment where customer interaction and brand promotion are essential, new mediums like Twitter are leading the way. HeadRed are currently in the process of setting up Twitter functionality for featured client Ajay Ahuja, which we hope will give Ajay an effective and regular dialogue with his customer base.

Statistics taken from the IPA’s Bellwether Report show that online ad spend continued to grow above average in the last quarter, accounting for 6% of overall marketing spend – the highest proportion it has ever recorded.

So, as we slip ever closer to a recession it seems that online businesses are far more resilient than their bricks-and-mortar counterparts. In times like these more and more companies are looking online to keep their business afloat.

So don’t let the credit crunch eat into your margins; with a strong online presence your profits can still flourish. For an example of the potential available from PPC advertising see the Spaceslide case study.