Everyone’s heard of the flagship social media websites – Facebook, MySpace and Bebo. In today’s society “social media marketing” is an increasingly common method of site promotion and traffic generation.
Many companies use a blog or news feed on their website to interact with their customers and keep them abreast of brand and future developments within [...]

Whilst the ghostly spectre of the credit crunch has us all reaching for the Tesco value baked beans it seems to be having little or no effect on the level of online advertising spend.
Statistics taken from the IPA’s Bellwether Report show that online ad spend continued to grow above average in the last quarter, accounting [...]

Half of UK internet users have never clicked on a banner ad, according to recent research. A whopping 50.2% said that banner ads turn them cold, whilst only 6% said they click on banner ads several times a month.
The research revealed more bad news for advertisers as other forms of display advertising were also shunned [...]