Following an involved pitch process pallet distribution heavyweight, Palletline, have commissioned HeadRed as their new technology partner.

Hands were shaken on the prestigious contract earlier this year and work will begin immediately on transforming Palletline’s online presence and realising the vast potential the web can offer their business.

The unique nature of the Palletline member network provides the company with significant synergistic benefits and added value for their customers. The new website for Palletline, scheduled to be delivered in Q1 2009, will make full use of these benefits and will be seen as the benchmark against which all other pallet networks measure themselves.

In addition we will be providing ongoing support, consultancy and online marketing for Palletline in the form of email newsletters, search engine optimisation (SEO) and pay-per-click advertising (PPC).

If Palletline wish to be seen as the market leader in the pallet distribution industry it is imperative that they be seen to use the most up-to-date technologies. HeadRed will work alongside Palletline to recommend, implement and measure the introduction of such technologies across their website, internal systems and social networks.

Palletline General Manager, Nikki Dawson, was excited about the coming together and optimistic that the relationship will bring about a significant improvement in the company’s online business:

“HeadRed is the true technology partner we have been looking for. They have already successfully integrated into the Palletline team and are making a significant contribution to our ongoing web strategy.

Working with HeadRed will enable us to create an industry leading website which will add deliver tangible benefits within a short space of time.”

Raebrooke are a specialist recruiter for the FMCG and Food Manufacturing sector. With over 15 years’ experience Raebrooke provides recruitment across all disciplines from Graduate to board level appointments.

HeadRed’s work for Raebrooke included the provision of a new corporate image, the design and development of a new vacancy-searchable website, plus ongoing SEO as well as a complementary stationery suite to ensure offline brand consistency.

For a taste of what we delivered take a look at their new website.

Google has decided to abandon its advertising partnership with Yahoo to avoid having a “protracted legal battle” with regulators.The deal, which was featured in last month’s SEO newsletter, involved Google providing some of the advertising around Yahoo’s search results and would have been worth $800m (£494m) a year to Yahoo.

It was originally announced in June but has faced anti-trust objections.

Yahoo said in a statement it was disappointed that Google had decided not to fight for the deal in court. However, Google said it would not allow the prospect of a legal battle to distract it from its core mission.

Now that the Google deal has fallen through, Yahoo may find itself having to try to do another deal with Microsoft, although Microsoft has publicly said it is no longer interested.

(Source: BBC Technology News, 5/11/2008)

The studio here have been busy earning their corn with two new sites launched this past couple of weeks.

Exhibit 3 Sixty are an exhibition stand design and construction company with over 25 years personal experience. Their website includes comprehensive information pertaining to their full range of services, which includes the design, construction and logistics for both modular and custom exhibition stands.

Site features include an image gallery for displaying portfolio work, an online quote function where potential customers can receive a tailored estimate for their exhibition requirements, plus the integration of our highly acclaimed Content Management System (CMS) for Exhibit 3 Sixty to control all site content.

The client have also signed up to a HeadRed SEO contract for aggressively promoting the site in Google and all other major search engines.

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CV One is a unique company in Britain, combining the twin functions of managing Coventry’s city centre and promoting the city and its surrounding Warwickshire region as an attractive place in which to invest, work, live and to visit.

Their “Create your Coventry” project is a new venture aimed at providing a real-life view of Coventry and people’s experiences within the local area. The website, which was designed and built by HeadRed, will work as an active blog for an array of Coventrians allowing them to share their own unique stories and experiences.

Furthermore, the campaign is actively seeking new subjects who are willing to join the Coventry family. If you think your stories of life in the local area are interesting and you’d like to be involved then get in touch with the Create your Coventry team now.

Here at HeadRed we’re doing our best to fight the credit crunch and our recent efforts have been rewarded with the commissioning of two new lucrative contracts.

The Northamptonshire Complementary Education Learning Platform is a new project devised by the Education Sector of Northamptonshire County Council. Its aim is to provide better communication between young people, teaching staff, parents and the wider community using the Internet.

The learning platform, which comprises a new website and intranet, will enable staff and young people to collaborate in shared areas, communicate their ideas and store their own materials in personal “e-portfolios”.

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Ward & Rider are a highly regarded law firm in Coventry. For over 50 years they’ve supplied their customers with quality legal services across a wide range of disciplines.

We’ve recently been contracted with revamping Ward & Rider’s corporate branding, providing them with a new website as well as a whole range of printed materials. They have also signed up to one of our tailored SEO contracts to ensure their new site remains successful long into the future.

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Both of these new projects illustrate perfectly how working in the online industry can bring you together with a diverse range of different organisations. We don’t work to any industry or market boundaries.

Our solutions are available, usable and effective to all companies, whether public or private sector.

If I had to cite one thing in the online industry that sparks the most debate then it would have to be SEO. In a recent article from e-consultancy they highlight three of the most common SEO debates currently raging over a water-cooler near you.

1. SEO vs. PPC
Clients often ask “which is better – SEO or PPC?” – A question that has created countless arguments and opinions. Fortunately, most industry experts have now realised that both have their pros and cons but a combination of both is best for long-term visibility.

Black Hat vs. White Hat
Surprising though it may be, despite a large portion of evidence against it some people still leap to the defence of unethical SEO. How these people can argue against hundreds of PhDs employed by the leading search engines is beyond me.

Fortunately though there has been a rise in the number of high-profile companies dropping out of search results for unethical optimisation tactics. The resultant impact of these cases means fewer and fewer clients are turning to Black Hat SEO for instant results and are keen to pursue healthier, long-term White Hat optimization.

3. SEO Has No Future vs. Oh Yes it Does
As redundant debates go this has to be the pick of the lot. Anybody who suggests SEO has no future in the modern, online marketplace is completely blinkered to the benefits it can offer. Strangely enough, the people who insist it has no future always seem to be the people who define SEO as the unfair manipulation of search engines.

This couldn’t be further from the truth. SEO is not manipulation; it is honing, toning and refining a website.

These people do not fully understand the industry and the huge amount of work that goes into decent white hat optimisation. Fortunately, this debate will die off as the world in general gains a greater understanding of exactly what search optimisation means. Black hat may have no future but decent SEO is a massively important aspect of online marketing.

(Source: E-Consultancy 30th Sep 2008)