In 2009 Google is planning on more actively integrating universal search into their algorithms. What this means in layman’s terms is that other content mediums, such as news, audio and video, will be returned more commonly for Google searches.

To capitalise on this many companies are creating new audio and visual content in order to put their brand in front of more customers more often. You can see this in practice by the marked increase in corporate media channels. Many companies now have their own YouTube channel to further promote their business, but it seems that it’s not just high flying corporates riding the new media bandwagon – even his holiness Pope Benedict XVI has gotten into the act!

In the future video will have a massive part to play in the visibility and promotion of a company’s online brand. It’s only a matter of time before the HeadRed YouTube channel goes live – keep watching this space!