Lightspeed Research recently surveyed 1,000 UK panelists to understand how they use search engines and found that the majority of respondents are very reliant on them.

Even if they already know the name of the company they’re looking for, 83% will still use a search engine to find its website. Only 17% would try guessing the company web address and type it directly into a browser.

The overwhelming majority of respondents click on organic search results rather than sponsored links – 92% say they look at organic results first and 93% say these are the most relevant.

With so many people using search engines, allocating budget to search marketing is certainly an effective use of funds. Here at HeadRed we understand the value of organic optimisation and can help you capture a large amount of potential new business.

Read more about our SEO service.