Some 73% of web users have left websites because of annoying ads, recent research has revealed. An annual study of consumer attitudes to online ads revealed the number of people driven to leaving a site because of intrusive or annoying ads grew 46% year on year.

The study also found 59% of web users have stopped visiting a website altogether because of intrusive or irrelevant advertising.

Ads with loud noises, pop-ups covering web content and ads that were tricky to close, minimise or click away from were the most annoying.

Back in August we reported on the rapidly growing decline of banner ads and pop-ups. It seems many brands are making the mistake of going into online advertising with the same mindset as offline. Online advertising needs to be more subtle and less invasive otherwise the company’s brand image could be severely tarnished.

If you need advice or assistance with your online presence then why not give us a call and arrange an initial consultation with James, our SEO Guru.