Predicting the next big online success isn’t always straightforward. True, some are easier to spot than others – back in August last year we reported on new micro-blogging concept Twitter, which has since gone from strength to strength.

However, knowing which horse to back isn’t always as obvious, which is where new investment company, YouNoodle, comes in.

YouNoodle uses a scoring system that plans to turn the business of investment into more of a science. Their software measures the “buzz” surrounding a company via blogs and media reports along with a variety of factors including website traffic. The scoring tool covers nearly 30,000 start-ups, ranging from biotechnology to gaming software.

So, if you want some advice on where to put your money why not check out YouNoodle?

Read the full story here (source: BBC Technology, 20/02/2009)