Only a week after the UK version of Google’s Street View was launched there are now calls to close the service down from disgruntled members of the public.

In news released today a formal complaint regarding Street View has been sent to the Information Commissioner (ICO), which cites more than 200 reports of persons identifiable via the service.

After its much-vaunted release last week the street-mapping facility has come under heavy criticism from Privacy International. Indeed, it has been forced to pull a raft of images after receiving complaints from the public.

In the days that followed its launch the furore over the new system failed to dissipate and this formal lobby marks a major stumbling block in what has been a multi-million dollar project for Google.

The official line from Google’s spokespeople is that anybody who is unhappy with their data being captured can “opt out” from the system, although they are refusing calls to pull the system altogether.

Expect this one to rumble on for some time, but in the privacy vs technology debate the outcome of this case could prove a defining moment moving forward.