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The Web keeps growing
Evidence continues to mount that despite our slowing economy the web continues to be a key driver of both survival and success.
Research by Internet firm, Easynet Connect, has revealed that nearly half of small firms believe the Internet will be the most important tool to help them survive the recession.
The study showed that many small businesses are using the Internet to cut costs. Almost three quarters of respondents said they will use the web to boost their business profile, while 58% said they will use the Internet to break into new domestic and overseas markets. These findings have been supported by the statistic that over 6,000 small firms are joining micro-blogging website, Twitter, every day with the vast majority doing so to cut marketing costs and help further promote their business.
In other news, online sales were up by 13% in February when compared to the same month in 2008, according to the IMRG Capgemini e-Retail Sales Index. It seems that more and more consumers are using the web to help their money go further.
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