Back in December we posted forecasts from industry experts who claimed that, despite the economic slump, online retailers were set for further growth over the festive period.
Now in January it seems that those forecasts have been vindicated. Statistics released from Nielsen Online show that traffic to the top 10 retail websites increased by 37% in the last quarter of 2008 when compared to the previous year.
Amazon saw an 18% rise on the previous year, whilst competitor Play.com went one better with a 35% increase. A special mention must also go to my Christmas saviour, John Lewis, who witnessed a 31% rise from 2007. Without them my festive shopping would have really struggled!
Many thanks to the Beeb’s Rory Cellan-Jones for this information. Click here to read his blog article or here to download the Nielsen report in full (requires Adobe Acrobat).