Archive for the ‘Case Studies’ Category
30
“An Extremely Fruitful Relationship”

HeadRed recently undertook the task of redesigning the University of Warwick Science Park’s website which is an online business information portal consisting of 100 pages offering business support, property information and services offered by the organisation. HeadRed were chosen as the company commissioned to revamp the site after the Science Park were impressed with the previous websites produced and after the new build, Tom Blount from the University of Warwick Science Park said that “Head Red was recruited in order to ensure our website was brought up to date and provided visitors with the type of information they needed in an easy to access format – and they have done a fantastic job.”
You may think having a satisfied client would be enough from a project but the design for the Science Park not only impressed the client but also produced further benefits since HeadRed have acquired work from several new clients due to the relationship.
Our director, Liam McGurk, said that being given the job of redesigning University of Warwick Science Park’s website has proven “to be an extremely fruitful relationship for us” and based on this work we are now providing other companies with some of the “wide range of services we provide such as search engine optimisation, web design and development, ecommerce, corporate branding and graphic design.”
About the extra work commissioned by other clients because of this job, Tom said that it is “great news that they have been able to pick up additional business and provide some of our clients with valuable services.”
Following the success of both the University of Warwick Science Park redesign and the work undertaken for the other clients landed due to that redesign, HeadRed have now expanded their Coventry SEO team so that they can continue offering quality products and services to both their current client base and also new clients.
01
Nationwide Group Staff Union

Nationwide Group Staff Union - http://www.ngsu.org.uk
Deliverables
About Them
The Nationwide Group Staff Union (NGSU) represents over 12,900 members within the Nationwide Building Society and its associated companies. The website provides advice, information and support to its members and is seen as the ultimate resource for information relating to working practices.
The Result
HeadRed designed and developed the NGSU website, which is content managed using our highly acclaimed CMS solution, so designated NGSU staff members can edit, update and control all site content quickly and easily, keeping it informative and up-to-date for users. Furthermore, the site complies with all known accessibility guidelines so as not to limit potential audience figures.
As part of the site build we also developed a number of additional pieces of functionality, including:
- A members forum
- A monthly e-newsletter
- A flash version of their corporate magazine “Rapport”
All such elements highlight HeadRed’s ability to provide a highly effective, integrated online strategy for the NGSU.
What They Said
“HeadRed have helped us create a website that looks fantastic and has enhanced the way we communicate with Union members. The site is now our primary communication channel and has helped us to improve the way we interact with members and has saved us money through solutions such as online surveys, forums and e-newsletters. We really value our relationship with HeadRed; we receive great design work; advice on the latest web innovations and, critically, support is always on hand.”
Tim Rose, Assistant General Secretary
01
Exhibit 3 Sixty

Exhibit3Sixty - http://www.exhibit3sixty.co.uk
Deliverables
- Website Design
- Website Development
- Content Management System (CMS)
- Search Engine Optimisation (SEO)
- PPC Management
- Corporate Branding & Logo Design
- Graphic Design and Print Work
- Exhibition Graphics
- Hosting
About Them
Exhibit3Sixty are an exhibition stand design and construction company with over 25 years personal experience. They deliver high quality exhibition stands using their extensive product knowledge and in-house resources. Exhibit3Sixty also provides a free design service with a guaranteed 7-day turnaround from the customer’s initial enquiry.
The Result
Exhibit3Sixty’s new website includes comprehensive information pertaining to their full range of services, which includes the design, construction and logistics for both custom and modular exhibition stands.
Site features include an image gallery for displaying portfolio work, an online quote function where potential customers can receive a tailored estimate for their exhibition requirements, plus the integration of our highly acclaimed Content Management System (CMS) for Exhibit3Sixty to control all site content.
As part of the site launch we also devised a new logo and corporate brand for Exhibit3Sixty. This was translated into the site’s overall design and has also been used across a wealth of other printed media including business cards, promotional brochures, compliment slips and exhibition displays. All graphic design work and printing was provided by HeadRed as part of the overall project.
Search Engine Optimisation SEO
Finally, Exhibit3Sixty signed up to one of our ongoing SEO contracts for aggressively promoting the site in Google and all other major search engines. We are currently providing them with organic optimization and Pay-per-click (PPC) advertising for a selection of industry-relevant key-phrases.
Highlights so far include page 1 rankings for all of the following:
- “exhibition stand structure”
- “exhibition stand logistics”
- “shell scheme for exhibits”
- “custom exhibition stands”
As a result Exhibit3Sixty’s website is seeing a fantastic amount of targeted traffic with consequent high levels of new business enquiries.
01
Coerver Coaching

Coerver Coaching - http://www.coerver.co.uk
Deliverables
- Website Design
- Website Development
- Content Management System (CMS)
- Online Shop Integration (Ecommerce)
- Search Engine Optimisation (SEO)
- PPC Management
- Email Marketing
- Hosting
About Them
Coerver Coaching has become the largest and most respected soccer education programme in the world with an unmatched list of endorsements from national federations, professional clubs, star players and leading coaches.
The Result
The Coerver Coaching website is fully content managed using our highly acclaimed CMS solution, which means that designated members of the Coerver team can edit, update and control all site content quickly and easily, keeping it informative and up-to-date for visitors.
The site features a director’s login whereby Coerver licensees can create, manage and control their individual programs and clinics, including a facility for customers to pay online using a PayPal system.
We’ve ensured the site complies with all known accessibility guidelines so as not to limit potential customers. Furthermore, we have optimised the site for all known search engines in order to provide Coerver UK with significant marketing opportunities.
01
Pure Invitation

Pure Invitation - http://www.pureinvitation.co.uk
Deliverables
- Website Design
- Website Development
- Content Management System (CMS)
- Online Shop Integration (Ecommerce)
- Email Marketing
- Hosting
About Them
Pure Invitation specialise in unique DIY invitation kits and elegant handcrafted wedding stationery and unique favours.
Their stationery is handcrafted by a dedicated team and includes save the date cards, order of service, menus, place cards, thank you cards, table plans, favours, personalised guest books and photo albums.
The Result
The site has been designed to be elegant, professional and modern. Our bespoke online store enables customers to design and make their own invitations or order personalised stationery from Pure Invitation’s extensive range of luxury wedding invites.
Furthermore, all content is controlled using HeadRed’s highly acclaimed Content Management System (CMS), making all site updates quick and easy.
Customers can now make their own wedding invitations with our unique Invite Designer – a simple step by step system that guides the user through designing invitations for any special occasion.
Customers can choose to design a range of different invitations, each including a variety of different styles, colours and sizes for their various aspects. As the user progresses through the steps the “cost calculator” updates their total price in real time.
01
Relate

Relate – http://www.relatecoventry.org
Deliverables
About Them
Relate have been working in Coventry for 61 years and help on average 6000 people per year with their relationships. Their staff numbers approximately 50, which includes counsellors, psychosexual therapists, Bridge works and administrative personnel.
Relate strives to meet the demands of communities in Coventry by delivering a range of accessible and flexible services. They aim to deliver these services with cultural sensitivity and without discrimination.
The Result
Relate Coventry is part of the Relate Federation and is independently managed by its own Board of Trustees. The Relate Central Office is responsible for Federation policy and standards and for supporting Relate Coventry as a member.
Our work with Relate Coventry included the design and development of a new website. Whilst the main website for Relate does provide a lot of basic information, the new website for Relate Coventry has its own unique identity, providing users with location specific information.
Furthermore, the site for Relate Coventry was built using HeadRed’s custom-built Content Management System (CMS), which means that members of Relate staff are able to update the site quickly and regularly. This system provides them with a highly effective platform from which to inform and educate their audiences about the great things Relate in Coventry can do to help.









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