Cashs

Cashs - http://www.jjcash.co.uk

Deliverables

About Them

Generations of families since the 1870′s have relied on Cash’s identification labels, nametapes, name labels and luggage straps for protection against the cost of the loss of clothing and belongings.

Perpetuating its rich heritage of silk weavers and tapestry makers Cash’s have created an exclusive Woven Collection presenting original collectable bookmarks and greeting cards.

The Result

HeadRed were commissioned with the task of revamping Cash’s online presence. This included the design and development of a brand new site for their UK operation.

Cash’s UK has three primary products – Nametapes, Luggage Straps and Woven Collection. Their homepage therefore needed to act as an effective portal to each of these.

We developed the site with clearly defined sections for each product range and integrated a unique e-commerce engine for customers to browse and purchase individual items.

Our “customise and preview” feature allows customers to visualize how their purchase will look including their own personalization. This feature has been used in both the Nametape and Luggage Strap sections of the new site.

Search Engine Optimisation (SEO)

Cash’s also receive ongoing search engine optimisation from HeadRed’s SEO Guru, Jim. They currently rank on page 1 of Google for all of the following search terms:

“name tapes”
“name labels”
“clothing labels”
“name tags”
“woven labels”

The above ranks are helping to drive a fantastic stream of targeted traffic to the Cash’s website, which is resulting in greater sales, more turnover and more profit for the client.

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